Mailine Swildens leads Google’s Creative Works team in Europe, the Middle East, and Africa. Her work helps brands drive better business results with more engaging and effective creative. Admit it.

Ubiquitous in our daily lives, advertisements have a considerable impact on consumer purchasing behavior. They are also a key tool for brands seeking to shape their brand image and influence consumer attitudes

Do you ever wonder what makes you want to buy certain things? The answer lies in the psychological tools used by advertisers. Businesses often use clever strategies to boost their