Mailine Swildens leads Google’s Creative Works team in Europe, the Middle East, and Africa. Her work helps brands drive better business results with more engaging and effective creative. Admit it.

Ubiquitous in our daily lives, advertisements have a considerable impact on consumer purchasing behavior. They are also a key tool for brands seeking to shape their brand image and influence consumer attitudes

Do you ever wonder what makes you want to buy certain things? The answer lies in the psychological tools used by advertisers. Businesses often use clever strategies to boost their

CMOs from Salesforce, Citi, e.l.f. Beauty, and Mercedes-Benz USA joined BI’s Joi-Marie McKenzie for a panel at Cannes Lions 2025. Victoria Baud   This article is part of “CMO Insider,” a

Artificial intelligence, including generative AI, is used in advertising today to do everything from generate ad creative and copy to optimize ad budgets and predict advertising campaign performance. You can even

Did you ever wonder how Spotify compiles its daily mix of tunes you’d like to hear? Or how Netflix makes recommendations of films you’re sure to enjoy? Thank the marketing