Through our B2B partners at Food Experts, we were awarded an annual contract to jointly develop creative and strategic social media content for Bataes & Zalbia, a market leader in authentic Egyptian street food.

This assignment came at a critical transitional stage for the brand, as they were evolving from a small network of seasonal outlets into a nationwide chain with an expanded menu and long-term growth plans. Our mission was to create content that not only celebrated their heritage and street-food authenticity but also supported their brand modernization, wider reach, and new expansion strategy.

By combining insight-driven creativity with strong digital strategy, we helped the brand strengthen awareness, enhance customer engagement, and communicate their upgraded offering during this important phase of their evolution.