390 Degrees Coffee operates primarily as a direct-to-consumer brand. Naturally, this means their success relies heavily on online marketing, digital visibility, and continuous customer engagement.

This is where Genesis steps in.
Our role was to develop a comprehensive social media strategy supported by compelling content that blends both:

• Traditional social media best practices (branding, storytelling, community building, engagement)
  
  
• New AI-driven tactics (predictive content, optimization, automated insights, performance-based targeting)
  
  

The goal: to generate high-quality leads, build sustained brand awareness, and drive consistent online sales through a modern, data-driven approach.