390 Degrees Coffee is a rising specialty coffee brand based in Charlotte, North Carolina. The founders approached us to develop a packaging concept that authentically reflects their commitment to premium, freshly roasted, single-origin coffee.

Our creative focus centered on capturing the unique character, story, and flavor profile of each origin, while reinforcing the brand’s premium positioning. We crafted a packaging system that highlights the distinct identity of every coffee source, blends artistic expression with clarity, and elevates the brand’s value proposition at first glance.

The result is a bold, memorable packaging line that not only stands out on shelves but also tells the story behind every bean — delivering a visual experience as rich and refined as the coffee itself.